Dadi Prima | Indonesia’s Leading Distributor & Retailer in Children’s & Hobby Products

Since 1980, we’ve been on an exciting journey as a licensee, distributor, and retail enterprise in Indonesia. Over the years, we’ve transformed into a dynamic organization, expanding into diverse business verticals in the children’s & hobby marketplace. Our scope ecompasses everything from product development, manufacturing, marketing, and distribution across School supplies Apparel Novelty Products Toys Trading Card Games

Driven by creativity and a customer-centric approach, we are dedicated to offering a diverse range of products that deliver fun and exciting experiences that are accessible for all children and hobby enthusiasts. Our goal is to ensure satisfaction and trust at every turn, crafting an enjoyable and accessible shopping journey that brings joy and happiness to our customers.

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About us

Mission

To remain at the forefront of cultural trends while fostering joy and excitement among children and hobbyists. We strive to continuously provide high-quality, innovative, and accessible products that inspire creativity and exploration, enabling our customers of all ages to fully engage with their interests and ingenuity.

Vision

To provide fun and innovative products that evoke excitement and happiness for our customers across the country. We strive to make our offerings accessible through an integrated sales approach that combines both our distribution and e-commerce models, ensuring a delightful and accessible experience for everyone.